UPDATE 3-Marvel's strong 1st-qtr profit lifts shares

martes 5 de mayo de 2009 20:08 CEST

* Q1 EPS, revenue beat estimates

* Raises full-year sales outlook

* Raises lower end of 2009 profit outlook

* Exec says 'Wolverine' film to generate revenue in 2009

* Shares rise 8.5 percent (Adds analyst and executive comment, updates shares)

By S. John Tilak

BANGALORE, May 5 (Reuters) - Marvel Entertainment Inc's MVL.N quarterly profit topped market estimates on strength at its licensing segment and DVD sales of "Iron Man" and "The Incredible Hulk," its first self-produced films, sending its shares up 8.5 percent.

The media company -- whose businesses include publishing, licensing and movies -- raised its 2009 sales outlook and the lower end of its profit forecast due to a strong start to its licensing and film production revenue and a fall in the anticipated tax rate.

"The pleasant surprise was that its licensing business was so much stronger a year after 'Iron Man' came out," Wedbush Morgan Securities analyst Michael Pachter said.   Continuación...