UPDATE 1-Pru, AIG CEOs meet Asia staff; talk AIA future, jobs

jueves 4 de marzo de 2010 11:10 CET

* Any layoffs mainly in back-office, CEOs tell staff

* Briefings in Hong Kong, Malaysia, Singapore, Thailand (Recasts with details of Hong Kong meetings, quotes)

SINGAPORE/HONG KONG, March 4 (Reuters) - Any job losses from Prudential Plc's (PRU.L: Cotización) planned $35.5 billion acquisition of American International Group's (AIG.N: Cotización) Asian insurance arm will be mainly in back-office operations and not among sales forces, the companies' CEOs told staff in Asia, sources said.

Prudential CEO Tidjane Thiam and his AIG counterpart Robert Benmosche are leading a series of 'town hall' meetings across Asia that aim to allay concerns among staff of both companies.

The CEOs are reiterating they plan to keep the businesses and brands separate, with overlap mainly in back- and middle-office operations, according to people who attended the meetings.

The chief executives met employees in Malaysia on Thursday morning, and arrived together, though in separate cars, later in Singapore to meet staff there. They are expected to visit Thailand on Friday.

Neither CEO would comment to reporters outside Singapore's Suntec convention centre.

In what is the insurance industry's biggest acquisition, Prudential is buying American International Assurance in a big bet on soaring demand in Asia for personal financial services. AIA is regarded as AIG's crown jewel because of its size, cash generation and presence in fast-growth Asia. [ID:nNLDE6200C]

AIA serves more than 20 million customers in Asia. Prudential has more than 11 million life insurance customers in the region. [ID:nSGE62006K]   Continuación...